{"id":21741,"date":"2026-05-15T21:22:01","date_gmt":"2026-05-15T19:22:01","guid":{"rendered":"https:\/\/marficom.com\/caviar-online\/"},"modified":"2026-08-26T09:58:18","modified_gmt":"2026-08-26T07:58:18","slug":"caviar-online","status":"publish","type":"page","link":"https:\/\/marficom.com\/ca\/caviar-online\/","title":{"rendered":"Caviar Online | Podcast de m\u00e0rqueting, comunicaci\u00f3 i xarxes socials"},"content":{"rendered":"

[vc_row full_width=\u00bbstretch_row\u00bb custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb60″ row_overlay=\u00bbcolor\u00bb row_overlay_opacity=\u00bb70″ row_overlay_color=\u00bb#000000″ css=\u00bb.vc_custom_1778876060411{padding-top: 50px !important;background-image: url(https:\/\/marficom.com\/wp-content\/uploads\/2026\/05\/Podcast-web-marficom.jpg?id=21494) !important;}\u00bb][vc_column width=\u00bb2\/3″][vc_custom_heading text=\u00bbPODCAST SETMANAL DE M\u00c0RQUETING I COMUNICACI\u00d3 \u00b7 DES DE 2014″ use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:11|text_align:left|color:%23e75c17|line_height:1″ css=\u00bb.vc_custom_1747500002{margin-bottom:26px !important;letter-spacing:3px;padding-bottom:10px;border-bottom-width:2px !important;border-bottom-style:solid !important;border-bottom-color:#e75c17 !important;}\u00bb][vc_custom_heading text=\u00bbCaviar Online\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:h1|font_size:56|text_align:left|color:%23ffffff|line_height:1.1″ font_title_responsive=\u00bbtrue\u00bb css=\u00bb.vc_custom_1747500003{margin-bottom:16px !important;}\u00bb][vc_custom_heading text=\u00bbUn podcast de comunicaci\u00f3, m\u00e0rqueting i el m\u00f3n digital\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:p|font_size:18|text_align:left|color:rgba(255%2C255%2C255%2C0.75)|line_height:1.75″ css=\u00bb.vc_custom_1747500004{margin-bottom:34px !important;}\u00bb][vc_column_text css=\u00bb.vc_custom_1747500005{margin-bottom:36px !important;}\u00bb]<\/i> Un dels m\u00e9s veterans del m\u00e0rqueting digital en espanyol<\/span><\/i> +11 anys sense faltar cap divendres<\/span><\/i> Top charts Apple Podcasts Espanya<\/span>[\/vc_column_text][rdy_button text=\u00bbSpotify\u00bb font_size=\u00bb13″ font_weight=\u00bb700″ align=\u00bbinline\u00bb margin_bottom=\u00bb10″ background=\u00bb#e75c17″ icon_align=\u00bbleft\u00bb 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link=\u00bburl:https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fcaviar-online-comunicaci%25C3%25B3n-y-marketing-digital%2Fid1029565013%3Fuo%3D4|||_blank\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb gap=\u00bb0″ css=\u00bb.vc_custom_1747500006{background-color:#232527 !important;}\u00bb][vc_column width=\u00bb1\/4″ css=\u00bb.vc_custom_1747500007{padding-top:36px !important;padding-bottom:36px !important;border-right-width:1px !important;border-right-style:solid !important;border-right-color:rgba(255,255,255,0.07) !important;}\u00bb][vc_custom_heading text=\u00bb+550″ use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:38|text_align:center|color:%23e75c17|line_height:1″ css=\u00bb.vc_custom_1747500008{margin-bottom:8px !important;font-weight:900;letter-spacing:-1px;}\u00bb][vc_custom_heading text=\u00bbEpisodis publicats\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:11|text_align:center|color:rgba(255%2C255%2C255%2C0.45)|line_height:1″ css=\u00bb.vc_custom_1747500009{letter-spacing:1.5px;text-transform:uppercase;font-weight:600;}\u00bb][\/vc_column][vc_column width=\u00bb1\/4″ css=\u00bb.vc_custom_1747500010{padding-top:36px !important;padding-bottom:36px !important;border-right-width:1px !important;border-right-style:solid !important;border-right-color:rgba(255,255,255,0.07) !important;}\u00bb][vc_custom_heading text=\u00bb+11 anys\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:38|text_align:center|color:%23e75c17|line_height:1″ css=\u00bb.vc_custom_1747500011{margin-bottom:8px !important;font-weight:900;letter-spacing:-1px;}\u00bb][vc_custom_heading text=\u00bbSense faltar cap divendres\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:11|text_align:center|color:rgba(255%2C255%2C255%2C0.45)|line_height:1″ 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css=\u00bb.vc_custom_1747500016{padding-top:36px !important;padding-bottom:36px !important;}\u00bb][vc_custom_heading text=\u00bbTop\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:38|text_align:center|color:%23e75c17|line_height:1″ css=\u00bb.vc_custom_1747500017{margin-bottom:8px !important;font-weight:900;}\u00bb][vc_custom_heading text=\u00bbR\u00e0nquings en espanyol\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:11|text_align:center|color:rgba(255%2C255%2C255%2C0.45)|line_height:1″ css=\u00bb.vc_custom_1747500018{letter-spacing:1.5px;text-transform:uppercase;font-weight:600;}\u00bb][\/vc_column][\/vc_row][vc_row custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb80″ custom_padding_b=\u00bb20″ css=\u00bb.vc_custom_1747500019{background-color:#ffffff !important;}\u00bb][vc_column][vc_custom_heading text=\u00bbEl podcast\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:11|text_align:left|color:%23e75c17|line_height:1″ css=\u00bb.vc_custom_1747500020{margin-bottom:14px !important;letter-spacing:3px;text-transform:uppercase;font-weight:700;}\u00bb][vc_custom_heading text=\u00bbQu\u00e8 \u00e9s Caviar Online?\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:h2|font_size:30|text_align:left|color:%234d4f53|line_height:1.3″ font_title_responsive=\u00bbtrue\u00bb css=\u00bb.vc_custom_1747500021{margin-bottom:0 !important;font-weight:800;}\u00bb][\/vc_column][\/vc_row][vc_row custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb28″ custom_padding_b=\u00bb80″ css=\u00bb.vc_custom_1747500019b{background-color:#ffffff !important;border-bottom-width:1px !important;border-bottom-style:solid !important;border-bottom-color:#eeeeee !important;}\u00bb][vc_column width=\u00bb7\/12″][vc_column_text css=\u00bb.vc_custom_1747500022{font-size:17px !important;line-height:1.85 !important;color:#555555 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Hi ha poques coses en el m\u00f3n digital que resisteixin onze anys. Les tend\u00e8ncies no. Els formats tampoc. Caviar Online s\u00ed.<\/strong><\/p>\n

Portem m\u00e9s d’onze anys publicant cada setmana sense falta. Cada divendres, Carles Fit\u00e9 i Joan Mart\u00edn repassen les novetats del m\u00f3n digital \u2014xarxes socials, intel\u00b7lig\u00e8ncia artificial, comunicaci\u00f3 i m\u00e0rqueting\u2014 i reflexionen sobre temes que tots haur\u00edem de donar-hi una volta. Perqu\u00e8 vivim en un entorn tan canviant que estar informats ja no \u00e9s suficient: cal estar preparats.<\/strong><\/p>\n

Si fa temps que segueixes el podcast, ja saps qu\u00e8 ve. Si acabes d’arribar, benvingut: aix\u00f2 enganxa m\u00e9s del que sembla.<\/p>\n

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Carles Fit\u00e9<\/strong>Co-presentador \u00b7 Marficom<\/span><\/div>\n<\/div>\n

Periodista i comunicador amb m\u00e9s de 25 anys d’experi\u00e8ncia. Cofundador de Marficom i referent del m\u00e0rqueting digital en espanyol.<\/p>\n<\/div>\n

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Joan Mart\u00edn<\/strong>Co-presentador \u00b7 Marficom<\/span><\/div>\n<\/div>\n

Expert en xarxes socials i estrat\u00e8gia digital. Especialista en comunitats online i en com les marques connecten amb la seva audi\u00e8ncia.<\/p>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb80″ custom_padding_b=\u00bb0″ css=\u00bb.vc_custom_1747500023{background-color:#f4f4f4 !important;}\u00bb][vc_column][vc_custom_heading text=\u00bbEstructura del podcast\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:11|text_align:left|color:%23e75c17|line_height:1″ css=\u00bb.vc_custom_1747500024{margin-bottom:14px !important;letter-spacing:3px;text-transform:uppercase;font-weight:700;}\u00bb][vc_custom_heading text=\u00bbQu\u00e8 trobar\u00e0s a cada episodi\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:h2|font_size:28|text_align:left|color:%234d4f53|line_height:1.3″ font_title_responsive=\u00bbtrue\u00bb css=\u00bb.vc_custom_1747500025{margin-bottom:44px !important;font-weight:800;}\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb0″ custom_padding_b=\u00bb0″ css=\u00bb.vc_custom_1747500026{background-color:#f4f4f4 !important;}\u00bb][vc_column width=\u00bb1\/3″][rdy_icon_text icon_fontawesome=\u00bbfas fa-microphone\u00bb custom_icon_size=\u00bb28″ icon_position=\u00bbleft_from_title\u00bb icon_margin_top=\u00bb4″ icon_margin_right=\u00bb20″ title=\u00bbTema principal\u00bb title_tag=\u00bbh3″ icon_color=\u00bb#e75c17″ title_color=\u00bb#4d4f53″ css=\u00bb.vc_custom_1747500027{background-color:#ffffff !important;padding:30px !important;margin-bottom:20px !important;}\u00bb]El nucli de cada episodi. Un tema de comunicaci\u00f3, m\u00e0rqueting o comportament digital que mereix m\u00e9s an\u00e0lisi del que cap en un titular.[\/rdy_icon_text][\/vc_column][vc_column width=\u00bb1\/3″][rdy_icon_text icon_fontawesome=\u00bbfas fa-newspaper\u00bb custom_icon_size=\u00bb28″ icon_position=\u00bbleft_from_title\u00bb icon_margin_top=\u00bb4″ icon_margin_right=\u00bb20″ title=\u00bbNovetats\u00bb title_tag=\u00bbh3″ icon_color=\u00bb#e75c17″ title_color=\u00bb#4d4f53″ css=\u00bb.vc_custom_1747500028{background-color:#ffffff !important;padding:30px !important;margin-bottom:20px !important;}\u00bb]El rep\u00e0s setmanal a tot el que ha mogut el m\u00f3n digital: plataformes, intel\u00b7lig\u00e8ncia artificial, algoritmes i tend\u00e8ncies de comunicaci\u00f3.[\/rdy_icon_text][\/vc_column][vc_column width=\u00bb1\/3″][rdy_icon_text icon_fontawesome=\u00bbfas fa-lightbulb\u00bb custom_icon_size=\u00bb28″ icon_position=\u00bbleft_from_title\u00bb icon_margin_top=\u00bb4″ icon_margin_right=\u00bb20″ title=\u00bbCuriositats\u00bb title_tag=\u00bbh3″ icon_color=\u00bb#e75c17″ title_color=\u00bb#4d4f53″ css=\u00bb.vc_custom_1747500029{background-color:#ffffff !important;padding:30px !important;margin-bottom:20px !important;}\u00bb]Dades, casos o hist\u00f2ries que no veur\u00e0s en altres llocs i que donen molt a pensar.[\/rdy_icon_text][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb0″ custom_padding_b=\u00bb80″ css=\u00bb.vc_custom_1747500030{background-color:#f4f4f4 !important;}\u00bb][vc_column width=\u00bb1\/3″][rdy_icon_text icon_fontawesome=\u00bbfas fa-star\u00bb custom_icon_size=\u00bb28″ icon_position=\u00bbleft_from_title\u00bb icon_margin_top=\u00bb4″ icon_margin_right=\u00bb20″ title=\u00bbRecomanacions\u00bb title_tag=\u00bbh3″ icon_color=\u00bb#e75c17″ title_color=\u00bb#4d4f53″ css=\u00bb.vc_custom_1747500031{background-color:#ffffff !important;padding:30px !important;}\u00bb]Apps, webs, comptes, s\u00e8ries o eines digitals que Carles i Joan han provat i valen la pena.[\/rdy_icon_text][\/vc_column][vc_column width=\u00bb1\/3″][rdy_icon_text icon_fontawesome=\u00bbfas fa-comments\u00bb custom_icon_size=\u00bb28″ icon_position=\u00bbleft_from_title\u00bb icon_margin_top=\u00bb4″ icon_margin_right=\u00bb20″ title=\u00bbComentaris d’oients\u00bb title_tag=\u00bbh3″ icon_color=\u00bb#e75c17″ title_color=\u00bb#4d4f53″ css=\u00bb.vc_custom_1747500032{background-color:#ffffff !important;padding:30px !important;}\u00bb]La comunitat t\u00e9 veu. Cada setmana hi ha espai per al que pensen, proposen o pregunten els qui escolten.[\/rdy_icon_text][\/vc_column][vc_column width=\u00bb1\/3″][rdy_icon_text icon_fontawesome=\u00bbfas fa-forward\u00bb custom_icon_size=\u00bb28″ icon_position=\u00bbleft_from_title\u00bb icon_margin_top=\u00bb4″ icon_margin_right=\u00bb20″ title=\u00bbPostprograma\u00bb title_tag=\u00bbh3″ icon_color=\u00bb#e75c17″ title_color=\u00bb#4d4f53″ css=\u00bb.vc_custom_1747500033{background-color:#ffffff !important;padding:30px !important;}\u00bb]Les dades absurdes d’en Carles i l’acudit curt i molt esperat d’en Joan. M\u00e9s informal, m\u00e9s directe, m\u00e9s ells.[\/rdy_icon_text][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb60″ custom_padding_b=\u00bb60″ css=\u00bb.vc_custom_1747500034{background-color:#f4f4f4 !important;border-top-width:1px !important;border-top-style:solid !important;border-top-color:#e0e0e0 !important;}\u00bb][vc_column][vc_custom_heading text=\u00bbEscolta’l on prefereixis\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:11|text_align:left|color:%23e75c17|line_height:1″ css=\u00bb.vc_custom_1747500035{margin-bottom:14px !important;letter-spacing:3px;text-transform:uppercase;font-weight:700;}\u00bb][vc_custom_heading text=\u00bbEl podcast de m\u00e0rqueting i comunicaci\u00f3\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:h2|font_size:28|text_align:left|color:%234d4f53|line_height:1.3″ font_title_responsive=\u00bbtrue\u00bb css=\u00bb.vc_custom_1747500036{margin-bottom:28px !important;font-weight:800;}\u00bb][rdy_button text=\u00bbSpotify\u00bb font_size=\u00bb13″ font_weight=\u00bb700″ align=\u00bbinline\u00bb margin_bottom=\u00bb10″ background=\u00bb#e75c17″ icon_align=\u00bbleft\u00bb icon_fontawesome=\u00bbfab fa-spotify\u00bb margin_right=\u00bb10″ border_color=\u00bb#e75c17″ link=\u00bburl:https%3A%2F%2Fopen.spotify.com%2Fshow%2F1Unnnlj7CEExYaRcQM1Ihb|||_blank\u00bb][rdy_button text=\u00bbYouTube\u00bb font_size=\u00bb13″ font_weight=\u00bb700″ align=\u00bbinline\u00bb margin_bottom=\u00bb10″ background=\u00bb#e75c17″ icon_align=\u00bbleft\u00bb icon_fontawesome=\u00bbfab fa-youtube\u00bb margin_right=\u00bb10″ border_color=\u00bb#e75c17″ link=\u00bburl:https%3A%2F%2Fwww.youtube.com%2Fmarficom|||_blank\u00bb][rdy_button text=\u00bbApple Podcasts\u00bb font_size=\u00bb13″ font_weight=\u00bb700″ align=\u00bbinline\u00bb margin_bottom=\u00bb10″ background=\u00bb#e75c17″ icon_align=\u00bbleft\u00bb icon_fontawesome=\u00bbfab fa-apple\u00bb margin_right=\u00bb10″ border_color=\u00bb#e75c17″ link=\u00bburl:https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fcaviar-online-comunicaci%25C3%25B3n-y-marketing-digital%2Fid1029565013%3Fuo%3D4|||_blank\u00bb][rdy_button text=\u00bbFeed RSS\u00bb font_size=\u00bb13″ font_weight=\u00bb700″ align=\u00bbinline\u00bb margin_bottom=\u00bb10″ background=\u00bb#e75c17″ icon_align=\u00bbleft\u00bb icon_fontawesome=\u00bbfas fa-rss\u00bb margin_right=\u00bb10″ border_color=\u00bb#e75c17″ link=\u00bburl:https%3A%2F%2Fanchor.fm%2Fs%2Fe6eeebc%2Fpodcast%2Frss|||_blank\u00bb][rdy_button text=\u00bbComunitat Telegram\u00bb font_size=\u00bb13″ font_weight=\u00bb700″ align=\u00bbinline\u00bb margin_bottom=\u00bb10″ background=\u00bb#e75c17″ icon_align=\u00bbleft\u00bb icon_fontawesome=\u00bbfab fa-telegram\u00bb border_color=\u00bb#e75c17″ link=\u00bburl:https%3A%2F%2Ft.me%2Fcaviaronline|||_blank\u00bb][\/vc_column][\/vc_row][vc_row custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb80″ custom_padding_b=\u00bb20″ css=\u00bb.vc_custom_1747500037{background-color:#ffffff !important;}\u00bb][vc_column][vc_custom_heading text=\u00bbEpisodis\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:div|font_size:11|text_align:left|color:%23e75c17|line_height:1″ css=\u00bb.vc_custom_1747500038{margin-bottom:14px !important;letter-spacing:3px;text-transform:uppercase;font-weight:700;}\u00bb][vc_custom_heading text=\u00bbTots els episodis\u00bb use_theme_fonts=\u00bbyes\u00bb font_container=\u00bbtag:h2|font_size:28|text_align:left|color:%234d4f53|line_height:1.3″ font_title_responsive=\u00bbtrue\u00bb css=\u00bb.vc_custom_1747500039{margin-bottom:12px !important;font-weight:800;}\u00bb][vc_column_text css=\u00bb.vc_custom_1747500041{margin-bottom:0 !important;color:#777777 !important;font-size:16px !important;line-height:1.75 !important;}\u00bb]M\u00e9s de 550 episodis sobre m\u00e0rqueting digital, comunicaci\u00f3, xarxes socials, intel\u00b7lig\u00e8ncia artificial, estrat\u00e8gia de continguts i tend\u00e8ncies digitals. Filtra per tema segons la categoria, si aix\u00ed ho prefereixes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb custom_padding=\u00bbtrue\u00bb custom_padding_t=\u00bb20″ custom_padding_b=\u00bb60″ css=\u00bb.vc_custom_1747500040{background-color:#ffffff !important;}\u00bb][vc_column]