{"id":21822,"date":"2026-08-25T13:34:52","date_gmt":"2026-08-25T11:34:52","guid":{"rendered":"https:\/\/marficom.com\/clients-ja-no-et-busquen-google\/"},"modified":"2026-08-25T13:34:52","modified_gmt":"2026-08-25T11:34:52","slug":"clients-ja-no-et-busquen-google","status":"publish","type":"post","link":"https:\/\/marficom.com\/ca\/clients-ja-no-et-busquen-google\/","title":{"rendered":"I si els teus clients ja no et busquen a Google?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Durant anys, si vol\u00edem buscar un restaurant, un producte o resoldre un dubte, autom\u00e0ticament obr\u00edem Google. Entr\u00e0vem en diferents p\u00e0gines i compar\u00e0vem resultats. <\/span><span style=\"font-weight: 400;\">Avui dia, continuem buscant, per\u00f2 alguna cosa ha canviat. De vegades escrivim al ChatGPT, preguntem al TikTok o busquem algun v\u00eddeo a YouTube. O fins i tot fem una cerca a Google, per\u00f2 ens quedem amb la resposta generada per la IA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sembla que ja no volem que un cercador ens doni deu enlla\u00e7os per trobar la resposta, sin\u00f3 que volem un resultat immediat. <\/span><span style=\"font-weight: 400;\">I aix\u00f2 planteja una pregunta interessant per a les marques: on t&#8217;est\u00e0 buscant un client potencial?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perqu\u00e8 potser el problema ja no \u00e9s \u00fanicament apar\u00e8ixer a Google. Durant molts anys s&#8217;ha parlat de SEO, paraules clau i de posicionar. I, tot i que tot aix\u00f2 continua sent molt important, ara l&#8217;escenari \u00e9s molt m\u00e9s ampli. Una persona pot buscar \u201cag\u00e8ncia de m\u00e0rqueting Barcelona\u201d a Google, per\u00f2 tamb\u00e9 ho pot preguntar a una IA o fins i tot buscar perfils per TikTok. <\/span><span style=\"font-weight: 400;\">La necessitat continua sent la mateixa, per\u00f2 el lloc on es produeix la cerca, no. Per aix\u00f2, les marques s&#8217;haurien de preguntar \u201con hauria d&#8217;apar\u00e8ixer la meva marca quan alg\u00fa busca una soluci\u00f3 com la que oferim?\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aix\u00f2 tampoc no significa que h\u00e0gim de ser a tot arreu, ni abandonar el SEO. Significa entendre on busca el nostre p\u00fablic i qu\u00e8 necessita trobar. <\/span><span style=\"font-weight: 400;\">La visibilitat ja no dep\u00e8n \u00fanicament d&#8217;una posici\u00f3 a Google. Dep\u00e8n de tots aquests punts de contacte que poden portar una persona fins a la teva marca. <\/span><span style=\"font-weight: 400;\">I aqu\u00ed \u00e9s on l&#8217;estrat\u00e8gia torna a ser important. No es tracta de publicar per ser-hi present, ni d&#8217;obrir un perfil a cada plataforma que apareix. Es tracta d&#8217;entendre com busca el teu p\u00fablic, quines preguntes es fa i on espera trobar les respostes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google no est\u00e0 desapareixent. La cerca, tampoc. I tot i que durant anys la pregunta ha estat: \u201ccom aconsegueixo apar\u00e8ixer a Google?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potser ara ens n&#8217;h\u00e0gim de comen\u00e7ar a fer una altra: \u201ccom aconsegueixo que em trobin?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perqu\u00e8 el teu pr\u00f2xim client et pot buscar a Google. Pot preguntar-ho a una IA. Et pot descobrir a les xarxes socials. Et pot trobar en un v\u00eddeo. O pot arribar a tu perqu\u00e8 alg\u00fa t&#8217;ha recomanat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El cercador est\u00e0 canviant. I la manera de ser visible, tamb\u00e9.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant anys, si vol\u00edem buscar un restaurant, un producte o resoldre un dubte, autom\u00e0ticament obr\u00edem Google. Entr\u00e0vem en diferents p\u00e0gines i compar\u00e0vem resultats. Avui dia, continuem buscant, per\u00f2 alguna cosa [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":21629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1416,1379,1428,1426],"tags":[],"class_list":["post-21822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio","category-ia","category-marketing","category-xarxes-socials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I si els teus clients ja no et busquen a Google? - Marficom<\/title>\n<meta name=\"description\" content=\"Google ja no \u00e9s l&#039;\u00fanic lloc on busquen els teus clients. 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