{"id":21935,"date":"2026-10-15T08:02:22","date_gmt":"2026-10-15T06:02:22","guid":{"rendered":"https:\/\/marficom.com\/marketers-b2c-ha-mort\/"},"modified":"2026-10-15T08:02:22","modified_gmt":"2026-10-15T06:02:22","slug":"marketers-b2c-ha-mort","status":"publish","type":"post","link":"https:\/\/marficom.com\/ca\/marketers-b2c-ha-mort\/","title":{"rendered":"Marketers: el B2C ha mort"},"content":{"rendered":"<p>Sembla el t\u00edpic titular clickbait en el qual es busca que llegeixis l&#8217;article per despr\u00e9s fer un gir, un cop ja portes m\u00e9s de la meitat llegit i per tant la retenci\u00f3 necess\u00e0ria per guanyar visites. No. No hi ha trampa ni cart\u00f3. Per al marketing, el B2C ha mort.<\/p>\n<p>Un petit comer\u00e7, una petita pime o un aut\u00f2nom no invertir\u00e0 diners en marketing extern. Ho far\u00e0 ell mateix amb l&#8217;ajuda del seu agent d&#8217;intel\u00b7lig\u00e8ncia artificial. No necessita que ning\u00fa li porti les xarxes, ni tan sols que li faci la web. Ho far\u00e0 Claude o ChatGPT pagant 18 euros al mes.<\/p>\n<p>S\u00ed, ja ho s\u00e9. Ara els puristes em direu que no \u00e9s el mateix, que es nota que ho ha fet la IA, que hi ha espais que no concorden, que la usabilitat es podria millorar. S\u00ed. Per\u00f2 18 euros al mes i quatre clics. I a m\u00e9s amb l&#8217;autoestima pujada perqu\u00e8 ets capa\u00e7 de fer un disseny i una web. I res reprotxable. Entenedor. Justificat. Un lloc on poder retallar despeses i complir amb la comesa.<\/p>\n<p>El problema no el tenen ells. El tens tu. Tu com a empresa de marketing, ag\u00e8ncia o freelance que ofereix els teus serveis. Perqu\u00e8 has d&#8217;oferir alguna cosa diferencial. No val que facis el mateix que abans. Perqu\u00e8 ja no marques difer\u00e8ncies. Has d&#8217;utilitzar la IA tamb\u00e9, \u00e9s clar, per\u00f2 per ser encara millor. M\u00e9s eficient. Amb millors preus. I buscar aquell gran client, aquell B2B que estava acostumat a pagar grans quantitats de diners a les empreses de marketing de tota la vida i veure que ara tu ho far\u00e0s igual o millor que elles, a meitat de preu.<\/p>\n<p>Aqu\u00ed \u00e9s on hi ha l&#8217;oportunitat. Ser m\u00e9s eficients gr\u00e0cies a la IA. L&#8217;inform\u00e0tic, el dissenyador, el programador, el creador de contingut, ser\u00e0 capa\u00e7 de treballar molt millor i m\u00e9s r\u00e0pid amb la IA i poder oferir solucions completes a grans empreses: millor feina, en menys temps i amb pressupostos m\u00e9s ajustats. Professionalitat, honestedat i confian\u00e7a. Aix\u00f2 tamb\u00e9 \u00e9s el que pot oferir avui en dia una empresa de marketing a una altra empresa que necessiti dels seus serveis.<\/p>\n<p>La IA est\u00e0 canviant moltes coses. Per\u00f2 sobretot, tamb\u00e9 est\u00e0 generant moltes oportunitats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sembla el t\u00edpic titular clickbait en el qual es busca que llegeixis l&#8217;article per despr\u00e9s fer un gir, un cop ja portes m\u00e9s de la meitat llegit i per tant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1428],"tags":[],"class_list":["post-21935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketers: el B2C ha mort - Marficom<\/title>\n<meta name=\"description\" content=\"El client B2C ja es fa el marketing amb IA per 18 \u20ac\/mes. 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