{"id":21996,"date":"2026-10-22T08:02:36","date_gmt":"2026-10-22T06:02:36","guid":{"rendered":"https:\/\/marficom.com\/cas-exit-horari-botiga-fisica\/"},"modified":"2026-10-22T08:02:36","modified_gmt":"2026-10-22T06:02:36","slug":"cas-exit-horari-botiga-fisica","status":"publish","type":"post","link":"https:\/\/marficom.com\/ca\/cas-exit-horari-botiga-fisica\/","title":{"rendered":"Cas d&#8217;\u00e8xit: horari d&#8217;una botiga f\u00edsica"},"content":{"rendered":"<p><strong>Client:<\/strong> botiga f\u00edsica a Barcelona amb p\u00e0gina web en tres idiomes i perfil de Google My Business.<\/p>\n<p><strong>Situaci\u00f3:<\/strong> \u00e9s molt estricte a l&#8217;hora de tenir actualitzats els horaris a Google, pel que fa a tenir oberts o tancats els festius o alguns diumenges.<\/p>\n<p><strong>Problema:<\/strong> cada vegada que volia actualitzar l&#8217;horari ho havia de fer a Google per\u00f2 tamb\u00e9 en 3 llocs diferents de la web en tres idiomes diferents.<\/p>\n<p><strong>Soluci\u00f3:<\/strong> automatitzaci\u00f3 en la qual canviant els horaris una sola vegada a Google, s&#8217;actualitza a tots els llocs alhora i en els idiomes corresponents.<\/p>\n<div dir=\"ltr\"><\/div>\n<p>Un dels avantatges que ens porta la IA \u00e9s el de poder accelerar tots els processos de programaci\u00f3 i, per tant, de creaci\u00f3 de diferents programes i automatitzacions. \u00c9s a dir, el que abans suposava hores i hores de programaci\u00f3, ara es fa molt m\u00e9s r\u00e0pid i fins i tot amb combinacions que abans eren impensables, en connectar diferents entorns i plataformes digitals entre si.<\/p>\n<p>Aix\u00f2 obre un ventall inimaginable de connexions i automatitzacions a un cost molt m\u00e9s assequible del que fa nom\u00e9s uns mesos. De fet, \u00e9s m\u00e9s complicat detectar on es pot intervenir, quin proc\u00e9s d&#8217;una rutina es pot automatitzar, que dur a terme la pr\u00f2pia programaci\u00f3. Saber en una petita o mitjana empresa aquells processos que s\u00f3n mec\u00e0nics i no aporten valor del professional, i que per tant poden estalviar un temps de qualitat per augmentar la rendibilitat.<\/p>\n<p>Una manera de detectar-ho \u00e9s a trav\u00e9s d&#8217;una consultoria, com les que ofereix Marficom, en les quals es conclou amb l&#8217;inici d&#8217;una fase 0 en la qual surten a la llum totes aquestes rutines mecanitzables.<\/p>\n<p>Aquest \u00e9s el cas que ens vam trobar en una botiga f\u00edsica a Barcelona, en qu\u00e8 un dels fets diferencials amb la compet\u00e8ncia era l&#8217;actualitzaci\u00f3 constant de l&#8217;horari a trav\u00e9s de Google. Si la botiga obria 10 minuts m\u00e9s tard de l&#8217;habitual perqu\u00e8 el treballador havia perdut el tren que el portava a la feina, s&#8217;anunciava a l&#8217;apartat d&#8217;horaris de Google. O si obria un diumenge o un festiu.<\/p>\n<p>Per\u00f2 el problema \u00e9s que llavors aquest horari no coincidia amb el que marcava la web, tant al footer (la part inferior), la portada i l&#8217;apartat de contacte. A m\u00e9s de tenir-la en tres idiomes.<\/p>\n<p>La soluci\u00f3 va ser una petita programaci\u00f3 connectant l&#8217;API de Google amb la de WordPress perqu\u00e8 quan es canvi\u00e9s l&#8217;horari a Google, autom\u00e0ticament s&#8217;actualitz\u00e9s tamb\u00e9 als tres apartats de la web i en els tres idiomes, amb la tranquil\u00b7litat i satisfacci\u00f3 del client de mantenir el fet diferencial amb la compet\u00e8ncia i a m\u00e9s afavorint el posicionament de Google, veient una coher\u00e8ncia entre els horaris que marca la web i els que marca el seu perfil de My Business.<\/p>\n<p>Detectar, actuar i guanyar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: botiga f\u00edsica a Barcelona amb p\u00e0gina web en tres idiomes i perfil de Google My Business. Situaci\u00f3: \u00e9s molt estricte a l&#8217;hora de tenir actualitzats els horaris a Google, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1419,1379],"tags":[],"class_list":["post-21996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencies-2-0","category-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Horaris d&#039;una botiga: cas d&#039;\u00e8xit d&#039;automatitzaci\u00f3<\/title>\n<meta name=\"description\" content=\"Una botiga de Barcelona actualitzava els seus horaris a Google i en nou ubicacions de la seva web. 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