{"id":22002,"date":"2026-10-26T06:00:39","date_gmt":"2026-10-26T04:00:39","guid":{"rendered":"https:\/\/marficom.com\/six-seven-dies-2027-black-friday-nadal-reis\/"},"modified":"2026-10-26T06:00:39","modified_gmt":"2026-10-26T04:00:39","slug":"six-seven-dies-2027-black-friday-nadal-reis","status":"publish","type":"post","link":"https:\/\/marficom.com\/ca\/six-seven-dies-2027-black-friday-nadal-reis\/","title":{"rendered":"Six-seven dies per al 2027: Black Friday, Nadal i Reis"},"content":{"rendered":"<p data-lfile-container=\"3a96baf2-c7f1-4841-9248-b855679cfbc7\" data-pm-slice=\"1 1 []\"><strong>67 dies. Six seven.<\/strong><\/p>\n<p>Avui, 26 d&#8217;octubre, falten exactament 67 dies per al 2027. I si tens fills, treballes a les xarxes o passes massa estona a TikTok, segurament ho has llegit amb aquesta entonaci\u00f3 tan particular i movent les mans amunt i avall, com si pesessis dues coses.<\/p>\n<p>Un n\u00famero que no vol dir res ha aconseguit el que moltes marques persegueixen tot l&#8217;any: que la gent s&#8217;hi fixi, se&#8217;l recordi i el repeteixi.<\/p>\n<p>I en aquests 67 dies hi cap gaireb\u00e9 tot el calendari comercial. El 27 de novembre, a primera hora, obrir\u00e0s el correu i hi trobar\u00e0s m\u00e9s missatges amb \u00abBlack Friday\u00bb a l&#8217;assumpte dels que n&#8217;obrir\u00e0s durant tot el mes, gaireb\u00e9 tots amb el mateix percentatge en vermell. I al darrere vindr\u00e0 tota la resta, una data al damunt de l&#8217;altra, fins ben entrat el gener.<\/p>\n<h2 id=\"las-fechas-de-la-campa\u00f1a-de-navidad-2026\">Les dates de la campanya de Nadal 2026<\/h2>\n<p>Si tens un negoci, aquest \u00e9s el calendari que tens per davant (i que tenen tamb\u00e9 tots els teus competidors):<\/p>\n<ul>\n<li>31 d&#8217;octubre i 1 de novembre. Halloween i la Castanyada, per anar escalfant.<\/li>\n<li>11 de novembre. Singles Day, el dia de compres que ens va arribar de la Xina.<\/li>\n<li>27 de novembre. Black Friday, encara que fa temps que moltes marques l&#8217;allarguen a tota la setmana o al mes sencer.<\/li>\n<li>30 de novembre. Cyber Monday.<\/li>\n<li>6 i 8 de desembre. Constituci\u00f3 i Immaculada. Aquest any cauen en diumenge i en dimarts, aix\u00ed que el pont ser\u00e0 per a qui s&#8217;agafi el dilluns 7.<\/li>\n<li>22 de desembre. El sorteig de la Loteria de Nadal, i amb ell l&#8217;anunci que tothom comenta.<\/li>\n<li>24 i 25 de desembre. Nit de Nadal, Nadal, el ti\u00f3 i el Pare Noel.<\/li>\n<li>26 de desembre. Sant Esteve, que aquest any cau en dissabte.<\/li>\n<li>31 de desembre. Nit de Cap d&#8217;Any.<\/li>\n<\/ul>\n<p>I encara quedaran els Reis, les rebaixes de gener i, per si faltava res, el Blue Monday del 18 de gener, aquell \u00abdilluns m\u00e9s trist de l&#8217;any\u00bb que va n\u00e9ixer d&#8217;una campanya de publicitat&#8230;<\/p>\n<p>Crec que no m&#8217;oblido de res. Encara que segur que algun departament de m\u00e0rqueting est\u00e0 inventant una data nova mentre escric aix\u00f2.<\/p>\n<p data-lfile-container=\"3a96baf2-c7f1-4841-9248-b855679cfbc7\" data-pm-slice=\"1 1 []\">Un detall que gaireb\u00e9 ning\u00fa mira. El Black Friday va enganxat al Dia d&#8217;Acci\u00f3 de Gr\u00e0cies dels Estats Units, que \u00e9s el quart dijous de novembre, aix\u00ed que pot caure entre el 23 i el 29. Aquest any cau el 27, aix\u00ed que entre el Black Friday i Nadal hi ha nom\u00e9s 28 dies. Quan cau el 23, que \u00e9s el m\u00e9s aviat possible, n&#8217;hi ha 32. Aix\u00ed que aquest any tens quatre dies menys perqu\u00e8 la teva campanya de Nadal respiri entre tants descomptes, i un motiu m\u00e9s per tenir-la pensada abans.<\/p>\n<p>Pel mig, sopars d&#8217;empresa, amics invisibles i cistelles. I una societat amb les emocions a flor de pell, perqu\u00e8 aquestes dates no signifiquen el mateix per a tothom. Hi ha il\u00b7lusi\u00f3 i retrobaments, per\u00f2 tamb\u00e9 despeses, estr\u00e8s o soledat, i conv\u00e9 tenir-ho present quan una campanya juga amb les emocions.<\/p>\n<h2 id=\"ocho-campa\u00f1as-que-no-se-conocen-entre-ellas\">Vuit campanyes que no es coneixen entre elles<\/h2>\n<p>Passa molt que cada data es tracta com una campanya a part. Un descompte per al Black Friday, un post de \u00abBones festes\u00bb el 24 i un cartell de rebaixes el 7 de gener. Cadascuna amb el seu disseny, el seu missatge i les seves presses.<\/p>\n<p>El client rep missatges que no tenen res a veure entre ells, la marca acaba competint nom\u00e9s per preu i el marge se&#8217;n va en descomptes que potser ni calien.<\/p>\n<p>I aqu\u00ed toca fer equilibris. Cridar l&#8217;atenci\u00f3 sense saturar, vendre sense regalar el marge, destacar entre milers d&#8217;impactes i respectar una tradici\u00f3 que la gent sent com a seva. Si t&#8217;excedeixes, canses. Si et quedes curt, desapareixes entre el soroll.<\/p>\n<p>I si tots cridem, cridar una mica m\u00e9s fort no sembla la millor soluci\u00f3.<\/p>\n<h2 id=\"una-sola-historia-con-varios-cap\u00edtulos\">Una sola hist\u00f2ria, amb diversos cap\u00edtols<\/h2>\n<p>Els contes que recordem tenen un protagonista que vol alguna cosa, alguna cosa que li ho posa dif\u00edcil i un final en qu\u00e8 tot ha canviat. Una campanya de Nadal pot funcionar igual. La temporada sencera \u00e9s el conte i cada data \u00e9s un cap\u00edtol.<\/p>\n<p>Imagina que tens una botiga de joguines de barri.<\/p>\n<p>La versi\u00f3 de sempre seria un 20 % en tot per al Black Friday, una foto de l&#8217;aparador a Nadal i el cartell de rebaixes al gener. Tres campanyes correctes que ning\u00fa recordar\u00e0.<\/p>\n<p>La versi\u00f3 amb hist\u00f2ria comen\u00e7a pel protagonista, la fam\u00edlia que ha d&#8217;encertar la carta als Reis. En el Black Friday, en lloc de descomptar tot el cat\u00e0leg, li proposes reservar ja la joguina de la carta perqu\u00e8 no s&#8217;esgoti. Al desembre, ensenyes com s&#8217;omplen els prestatges de paquets amb nom. La tarda del 5 de gener obres fins tard per als despistats. I al gener, abans de parlar de rebaixes, preguntes com va anar el mat\u00ed de Reis.<\/p>\n<p>Mateix protagonista, mateix to, i cada cap\u00edtol fa avan\u00e7ar la hist\u00f2ria. No et puc prometre que vengui m\u00e9s que el 20 %. Per\u00f2 al mar\u00e7 aquella fam\u00edlia es recordar\u00e0 de la botiga, i del 20 % no se&#8217;n recorda ning\u00fa.<\/p>\n<h2 id=\"el-efecto-wow-tambi\u00e9n-pasa-por-caja\">L&#8217;efecte wow tamb\u00e9 passa per caixa<\/h2>\n<p>Posem que vens un producte a 100 euros i et costa 70. Et queden 30 de marge. Si hi apliques un 20 % de descompte, el vens a 80 i el marge baixa a 10 euros. Per guanyar el mateix que abans has de vendre tres vegades m\u00e9s, i encara no hem comptat la publicitat, els enviaments ni les devolucions.<\/p>\n<p>Els descomptes funcionen molt b\u00e9 quan responen a alguna cosa, com captar clients nous o buidar estoc. Si no, potser surt m\u00e9s a compte oferir una experi\u00e8ncia millor que un preu m\u00e9s baix. Perqu\u00e8 l&#8217;efecte wow est\u00e0 molt b\u00e9, per\u00f2 despr\u00e9s alg\u00fa ha de mirar el compte de resultats.<\/p>\n<h2 id=\"cinco-preguntas-antes-de-lanzar-nada\">Cinc preguntes abans de llan\u00e7ar res<\/h2>\n<ol>\n<li>Qui \u00e9s el protagonista? Si la resposta \u00e9s la teva marca, torna a comen\u00e7ar. El protagonista \u00e9s el teu client, i tu ets qui l&#8217;ajuda.<\/li>\n<li>Quines dates s\u00f3n teves? No cal estar a totes. Una pastisseria t\u00e9 poc a fer en el Cyber Monday i molt a dir per Reis. El Black Friday tampoc \u00e9s obligatori.<\/li>\n<li>Quant marge vols conservar? Decideix-ho abans que el descompte. A vegades un embolcall, un servei o un termini funciona millor que un percentatge.<\/li>\n<li>Com enlla\u00e7a cada cap\u00edtol amb el seg\u00fcent? Si el teu client veu un sol missatge, l&#8217;ha d&#8217;entendre. Si els veu tots, ha de notar que \u00e9s la mateixa hist\u00f2ria.<\/li>\n<li>Qu\u00e8 passa despr\u00e9s? La hist\u00f2ria no s&#8217;acaba l&#8217;\u00faltim dia de l&#8217;oferta. Si la web falla o ning\u00fa respon les consultes, la millor campanya es queda en res. I mesura el que ha funcionat, perqu\u00e8 \u00e9s el que far\u00e0 millor la de l&#8217;any que ve.<\/li>\n<\/ol>\n<h2 id=\"este-a\u00f1o-gana-quien-menos-grita\">Aquest any guanya qui menys crida<\/h2>\n<p>Potser sona estrany venint d&#8217;alg\u00fa que treballa en m\u00e0rqueting, per\u00f2 crec que aquest Nadal guanya qui menys crida. Amb tanta oferta al damunt, la gent ja no distingeix un 30 % d&#8217;un altre, i es recorda de qui li va explicar alguna cosa. Per aix\u00f2 una de les millors decisions d&#8217;aquestes setmanes \u00e9s triar a quines campanyes renuncies. Que una data estigui al calendari no vol dir que tinguis res a explicar.<\/p>\n<p>D&#8217;aqu\u00ed a 67 dies haurem vist milers d&#8217;anuncis, ofertes i felicitacions, i de la majoria no ens en recordarem. En canvi, segur que alg\u00fa seguir\u00e0 dient six seven. Tampoc cal que la teva marca busqui el proper meme, que probablement seria un desastre. N&#8217;hi ha prou amb que el 27 de novembre, quan arribi aquell correu ple de Black Fridays, el teu sigui el que alg\u00fa obre perqu\u00e8 vol saber com segueix la hist\u00f2ria.<\/p>\n<p>A Marficom aquestes s\u00f3n setmanes d&#8217;ordenar campanyes de Nadal. Si vols pensar la teva amb alg\u00fa, <a href=\"https:\/\/marficom.com\/ca\/contacte\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">en parlem<\/a>.<\/p>\n<p>I ara intentar\u00e9 acabar aquest article sense fer el gest. Encara que crec que ja \u00e9s tard.<\/p>\n<h2 id=\"preguntas-frecuentes\">Preguntes freq\u00fcents<\/h2>\n<h3 id=\"cu\u00e1ndo-es-el-black-friday-2026\">Quan \u00e9s el Black Friday 2026?<\/h3>\n<p>El divendres 27 de novembre. El Cyber Monday cau el dilluns 30 de novembre.<\/p>\n<h3 id=\"cu\u00e1ndo-hay-que-empezar-la-campa\u00f1a-de-navidad\">Quan cal comen\u00e7ar la campanya de Nadal?<\/h3>\n<p>Si encara no la tens, ara. A finals d&#8217;octubre encara ets a temps de decidir qui \u00e9s el protagonista i quines dates s\u00f3n teves, i d&#8217;utilitzar el Black Friday com a primer cap\u00edtol.<\/p>\n<h3 id=\"es-obligatorio-hacer-descuentos-en-black-friday\">\u00c9s obligatori fer descomptes en el Black Friday?<\/h3>\n<p>No. Si el teu marge no ho aguanta o el teu client no et busca per preu, pots oferir una altra cosa (reservar, embolicar, lliurar abans) o saltar-te la data i guardar l&#8217;energia per a la que s\u00ed que \u00e9s teva.<\/p>\n<h3 id=\"qu\u00e9-es-el-storytelling-en-una-campa\u00f1a-de-navidad\">Qu\u00e8 \u00e9s l&#8217;storytelling en una campanya de Nadal?<\/h3>\n<p>Explicar tota la temporada com una sola hist\u00f2ria, amb el teu client de protagonista, en lloc de llan\u00e7ar un missatge solt per a cada data. Cada acci\u00f3 (un correu, un post, l&#8217;aparador) \u00e9s un cap\u00edtol que continua l&#8217;anterior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>67 dies. Six seven. Avui, 26 d&#8217;octubre, falten exactament 67 dies per al 2027. I si tens fills, treballes a les xarxes o passes massa estona a TikTok, segurament ho [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1416,1428],"tags":[1438,1439,1440,1441,211,887],"class_list":["post-22002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio","category-marketing","tag-black-friday","tag-campanas-publicitarias","tag-estrategia-de-marketing","tag-marketing-navideno","tag-navidad","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Six-seven dies per al 2027: Black Friday, Nadal i Reis - Marficom<\/title>\n<meta name=\"description\" content=\"Com preparar campanyes de Black Friday i Nadal que destaquin, emocionin i venguin sense saturar el p\u00fablic ni sacrificar els marges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marficom.com\/ca\/six-seven-dies-2027-black-friday-nadal-reis\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six-seven dies per al 2027: Black Friday, Nadal i Reis - 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