{"id":22056,"date":"2026-11-09T06:00:41","date_gmt":"2026-11-09T04:00:41","guid":{"rendered":"https:\/\/marficom.com\/poder-ressenyes-google-psicologia-empreses\/"},"modified":"2026-11-09T06:00:41","modified_gmt":"2026-11-09T04:00:41","slug":"poder-ressenyes-google-psicologia-empreses","status":"publish","type":"post","link":"https:\/\/marficom.com\/ca\/poder-ressenyes-google-psicologia-empreses\/","title":{"rendered":"El poder de les ressenyes de Google: el que la psicologia sap i les empreses obliden"},"content":{"rendered":"

Tinc una teoria: Google Maps ens ha convertit a tots en cr\u00edtics gastron\u00f2mics. Som capa\u00e7os d’escriure una ressenya negativa m\u00e9s r\u00e0pid del que trigem a demanar el compte.<\/p>\n

Si ens serveixen el caf\u00e8 fred, el cambrer triga vint minuts o ens cobren un suplement que no esper\u00e0vem, traiem el m\u00f2bil i comencem a redactar. Nom\u00e9s ens falten les estrelles Michelin i un programa a la televisi\u00f3.<\/p>\n

Per\u00f2 quan ens atenen de meravella, mengem b\u00e9 i el cambrer fins i tot recorda com ens agrada el caf\u00e8, paguem, donem les gr\u00e0cies i continuem amb la nostra vida. Total, \u00e9s la seva feina.<\/p>\n

Doncs resulta que \u00faltimament dos amics m’han fet pensar for\u00e7a sobre aix\u00f2. I cap dels dos no m’estava intentant vendre res. Cosa que ja \u00e9s estranya en els temps que corren.<\/p>\n

Un caf\u00e8, una conversa i un ego que es va quedar sense postres<\/h2>\n

La setmana passada vaig quedar amb un amic que tamb\u00e9 ha estat client de Marficom. Feia temps que no ens v\u00e8iem i, despr\u00e9s de posar-nos al dia, em va voler agrair la feina que hav\u00edem fet junts. Em va parlar de la dedicaci\u00f3, de l’esfor\u00e7 i d’aquelles vegades que hi hav\u00edem estat quan ens necessitava.<\/p>\n

Jo escoltava encantat. Si hagu\u00e9s portat una llibreta, hauria pres apunts per ensenyar-los a la meva mare o al meu soci.<\/p>\n

Fins que va arribar el fam\u00f3s \u00abhi ha una cosa que et volia comentar\u00bb. I el meu ego va deixar de demanar postres.<\/p>\n

Em va explicar alguns aspectes de la nostra col\u00b7laboraci\u00f3 que podr\u00edem haver fet millor. Sense retrets, amb arguments i amb la confian\u00e7a de qui sap que et pot dir les coses a la cara. I li ho vaig agrair tant com les bones paraules, perqu\u00e8 m’estava donant informaci\u00f3 que dif\u00edcilment hauria aconseguit d’una altra manera.<\/p>\n

No us penseu que era la t\u00e8cnica del biquini, aquella d’embolicar una cr\u00edtica entre dos elogis. Despr\u00e9s vam continuar parlant d’un projecte que necessitava i vam acabar avan\u00e7ant-hi. Aix\u00ed que la conversa no nom\u00e9s va servir per mirar enrere, sin\u00f3 tamb\u00e9 per continuar treballant junts.<\/p>\n

Uns dies abans havia llegit una publicaci\u00f3 del meu amic Guillem a LinkedIn<\/a> que em va fer pensar en una cosa semblant. Explicava que una amiga li havia dit que li agradaven les seves vambes. Cinc segons, un comentari sense m\u00e9s intenci\u00f3 i dues persones que van continuar caminant amb un somriure.<\/p>\n

Dos amics, dues situacions diferents i una mateixa lli\u00e7\u00f3: se’ns dona for\u00e7a millor detectar el que est\u00e0 malament que no pas dir en veu alta el que est\u00e0 b\u00e9.<\/strong><\/p>\n

El teu cervell tamb\u00e9 agraeix un bon compliment<\/h2>\n

I aqu\u00ed ve una curiositat que m’ha encantat descobrir.<\/p>\n

El 2023 es va publicar un estudi en qu\u00e8 uns investigadors van analitzar, mitjan\u00e7ant resson\u00e0ncia magn\u00e8tica funcional, com responia el nostre cervell als elogis sincers i a les afalagadures poc fiables. Van descobrir que els elogis percebuts com a sincers produ\u00efen una activaci\u00f3 m\u00e9s gran en una regi\u00f3 relacionada amb la recompensa: el nucli accumbens<\/a>.<\/p>\n

\u00c9s a dir, el nostre cervell distingeix entre un reconeixement que considera merescut i unes paraules boniques dites per quedar b\u00e9.<\/p>\n

Tots coneixem alg\u00fa que ens diu que tot ho fem meravellosament. Normalment, quan aquesta persona comen\u00e7a amb un \u00abet volia demanar un favor\u00bb, entenem moltes coses.<\/p>\n

Per\u00f2 el reconeixement sincer t\u00e9 un altre avantatge: ens ajuda a identificar qu\u00e8 fem b\u00e9 i qu\u00e8 val la pena repetir.<\/p>\n

I a les empreses aix\u00f2 \u00e9s fonamental. Si un company s’equivoca, de seguida trobem cinc minuts per explicar-li qu\u00e8 ha passat. Per\u00f2 quan resol un problema complicat, at\u00e9n especialment b\u00e9 un client o aconsegueix tirar endavant un projecte dif\u00edcil, moltes vegades rep un \u00abperfecte\u00bb i passem al seg\u00fcent.<\/p>\n

Despr\u00e9s ens preguntem per qu\u00e8 falta motivaci\u00f3 als equips.<\/p>\n

Recon\u00e8ixer la feina ben feta no substitueix un sou just ni una bona organitzaci\u00f3, per\u00f2 contribueix a generar confian\u00e7a, millorar les relacions i fer que les persones se sentin valorades. I t\u00e9 un avantatge extraordinari: \u00e9s gratis. Una cosa que els departaments financers haurien de celebrar amb una festa.<\/p>\n

Les ressenyes de Google no s\u00f3n nom\u00e9s estrelles<\/h2>\n

Tot aix\u00f2 m’ha fet pensar en una cosa que fa anys que expliquem a Marficom.<\/p>\n

Quan treballem la reputaci\u00f3 i l’experi\u00e8ncia de client d’una empresa, insistim en la import\u00e0ncia d’escoltar. Les cr\u00edtiques s\u00f3n valuoses perqu\u00e8 permeten detectar problemes, per\u00f2 les felicitacions tamb\u00e9 contenen informaci\u00f3. Ens diuen qu\u00e8 estem fent b\u00e9, qu\u00e8 valoren els nostres clients i per qu\u00e8 ens escullen.<\/p>\n

Una ressenya de Google, per exemple, no \u00e9s nom\u00e9s una eina per millorar la visibilitat d’un negoci. \u00c9s una recomanaci\u00f3 p\u00fablica que pot ajudar alg\u00fa que encara no et coneix a prendre una decisi\u00f3.<\/p>\n

Moltes empreses s’esforcen molt\u00edssim a aconseguir clients nous, per\u00f2 a penes dediquen temps a escoltar i donar visibilitat als qui ja estan satisfets.<\/p>\n

Aix\u00f2 s\u00ed, conv\u00e9 distingir entre aconseguir ressenyes i aconseguir bones ressenyes. Les primeres es poden demanar. Les segones cal guanyar-se-les.<\/p>\n

A casa del ferrer, ganivet de fusta<\/h2>\n

I ara ve la confessi\u00f3 \ud83d\ude05. A Marficom parlem molt de la import\u00e0ncia de les ressenyes de Google, de la reputaci\u00f3 en l\u00ednia i d’escoltar els clients, per\u00f2 gaireb\u00e9 mai no demanem ressenyes per a nosaltres.<\/p>\n

S\u00ed, una ag\u00e8ncia de comunicaci\u00f3 que recomana als seus clients treballar la seva reputaci\u00f3 i despr\u00e9s s’oblida de demanar opinions sobre la seva pr\u00f2pia feina. Molt coherent tot plegat. Sort que no ens dediquem a organitzar agendes, perqu\u00e8 arribar\u00edem tard fins i tot al nostre propi casament.<\/p>\n

Aix\u00ed que far\u00e9 una cosa que hauria d’haver fet fa for\u00e7a temps.<\/p>\n

Si has estat client de Marficom, has col\u00b7laborat amb nosaltres o has tingut una experi\u00e8ncia professional amb l’ag\u00e8ncia, ens deixaries una ressenya a Google?<\/strong><\/p>\n

No cal que ens posis cinc estrelles si no les mereixem, ni que escriguis una declaraci\u00f3 d’amor. Explica’ns qu\u00e8 destacaries de la nostra feina, com ha estat la teva experi\u00e8ncia o qu\u00e8 creus que podr\u00edem millorar. Una opini\u00f3 sincera t\u00e9 for\u00e7a m\u00e9s valor que un elogi per comprom\u00eds.<\/p>\n

Deixa aqu\u00ed la teva ressenya sobre Marficom a Google<\/strong><\/a><\/p>\n

I ja que hi som, et proposo una cosa m\u00e9s. Avui, abans que s’acabi el dia, digues a alg\u00fa que ha fet alguna cosa b\u00e9. A un company, a un client, a la teva parella o al cambrer que et prepara el caf\u00e8 cada mat\u00ed. No esperis que s’equivoqui per dedicar-li unes paraules.<\/p>\n

Potser no canviar\u00e0s el m\u00f3n, per\u00f2 pots alegrar el dia a alg\u00fa i millorar la vostra relaci\u00f3. I si a sobre li expliques qu\u00e8 ha fet especialment b\u00e9, probablement li estar\u00e0s donant una informaci\u00f3 molt m\u00e9s \u00fatil del que t’imagines.<\/p>\n

A mi m’ho han hagut de recordar dos amics en q\u00fcesti\u00f3 de dies. Un amb una conversa sincera i l’altre amb unes vambes.<\/p>\n

I aqu\u00ed em teniu, demanant ressenyes a Google despr\u00e9s d’anys dient als nostres clients que ho haurien de fer.<\/p>\n

Aix\u00f2 s\u00ed, si em vols deixar una ressenya negativa, si us plau, comen\u00e7a per alguna cosa bonica. Que el meu ego encara no ha superat all\u00f2 de les postres.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tinc una teoria: Google Maps ens ha convertit a tots en cr\u00edtics gastron\u00f2mics. Som capa\u00e7os d’escriure una ressenya negativa m\u00e9s r\u00e0pid del que trigem a demanar el compte. Si ens […]<\/p>\n","protected":false},"author":3,"featured_media":22043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1419,1428],"tags":[],"class_list":["post-22056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencies-2-0","category-marketing"],"yoast_head":"\nEl poder de les ressenyes de Google: el que la psicologia sap i les empreses obliden - Marficom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marficom.com\/ca\/poder-ressenyes-google-psicologia-empreses\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El poder de les ressenyes de Google: el que la psicologia sap i les empreses obliden - Marficom\" \/>\n<meta property=\"og:description\" content=\"Tinc una teoria: Google Maps ens ha convertit a tots en cr\u00edtics gastron\u00f2mics. 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