{"id":22071,"date":"2026-11-12T06:00:50","date_gmt":"2026-11-12T04:00:50","guid":{"rendered":"https:\/\/marficom.com\/proposta-valor-forat-numero-37\/"},"modified":"2026-11-12T06:00:50","modified_gmt":"2026-11-12T04:00:50","slug":"proposta-valor-forat-numero-37","status":"publish","type":"post","link":"https:\/\/marficom.com\/ca\/proposta-valor-forat-numero-37\/","title":{"rendered":"La proposta de valor del forat n\u00famero 37"},"content":{"rendered":"<p>Imagina que entres en una ferreteria, assenyales un trepant i el ferreter et pregunta quants forats far\u00e0s: \u00abDos. B\u00e9, tres si el primer em queda tort\u00bb.<\/p>\n<p>Amb aquesta resposta, potser en surts amb un trepant. O potser et diu que, per penjar aquest quadre, hi ha un ganxo que pots posar sense foradar la paret.<\/p>\n<p>Ara imagina que darrere teu entra una persona que instal\u00b7la cuines. Ha de fer vuitanta forats al dia i cobra per cuina muntada. A aquesta persona li interessa saber quants forats pot fer amb una bateria, quant triga a canviar la broca i qu\u00e8 passa si el trepant se li espatlla un dimarts al mat\u00ed amb mitja cuina per muntar.<\/p>\n<p>Tots dos heu demanat un trepant. Amb una sola pregunta, el ferreter ja sap que us ha d&#8217;explicar coses diferents.<\/p>\n<h2>El forat n\u00famero 37<\/h2>\n<p>Hi ha una frase de m\u00e0rqueting que segurament has sentit alguna vegada. Quan alg\u00fa compra un trepant, el que vol \u00e9s el forat. A mi el que m&#8217;interessa d&#8217;aquesta frase \u00e9s el forat n\u00famero 37.<\/p>\n<p>El primer forat el fas amb la bateria acabada de carregar. Al 37, el trepant s&#8217;atura. Tens una altra bateria, s\u00ed, per\u00f2 \u00e9s a la furgoneta. Aix\u00ed que et toca baixar a buscar-la i tornar a pujar. I tu que volies deixar la cuina muntada abans de dinar.<\/p>\n<p>\u00c9s aqu\u00ed on una caracter\u00edstica com l&#8217;autonomia deixa de ser una xifra que compares en dues capses i comen\u00e7a a explicar per qu\u00e8 et compensa pagar m\u00e9s. Per a qui nom\u00e9s vol penjar el quadre, aquesta mateixa xifra pot ser-li for\u00e7a igual.<\/p>\n<p>Una proposta de valor explica qu\u00e8 pot aconseguir un client amb el que vens i per qu\u00e8 li compensa triar-te en la seva situaci\u00f3. La quantitat importa perqu\u00e8 canvia la situaci\u00f3. Dos forats s\u00f3n una tasca de dissabte. 3716 al dia s\u00f3n part de la teva jornada laboral.<\/p>\n<h2>Qu\u00e8 vol aconseguir el teu client quan et demana un pressupost<\/h2>\n<p>Aix\u00f2 tamb\u00e9 passa quan alg\u00fa demana pressupost per refer el seu web. Imagina dues empreses que sol\u00b7liciten exactament el mateix. Un web nou, cinc p\u00e0gines i un formulari de contacte.<\/p>\n<p>A la primera, les visites arriben des de Google, per\u00f2 gaireb\u00e9 no hi ha sol\u00b7licituds de pressupost. Abans de tocar el disseny, miraria qu\u00e8 busca la gent que arriba, quina p\u00e0gina es troba i qu\u00e8 ha de fer per demanar preu. Potser el problema comen\u00e7a en el fet que per demanar un pressupost li demanes fins i tot el codi postal de la seva inf\u00e0ncia.<\/p>\n<p>A la segona, gaireb\u00e9 tot el negoci arriba per recomanaci\u00f3. El web es visita despr\u00e9s d&#8217;una trucada o que alg\u00fa passi el contacte per WhatsApp. Aqu\u00ed m&#8217;interessa que el client pugui veure una feina semblant a la seva, entendre com treballa l&#8217;empresa i tenir alguna cosa per ensenyar al seu soci quan li digui \u00abi aquests qui s\u00f3n?\u00bb.<\/p>\n<p>En tots dos pressupostos hi caben cinc p\u00e0gines i un formulari. El que posaria en aquestes p\u00e0gines, l&#8217;ordre en qu\u00e8 ho explicaria i la manera de saber si el web funciona canvien for\u00e7a.<\/p>\n<p>Per aix\u00f2, a la <a href=\"https:\/\/marficom.com\/ca\/serveis\/consultoria-estrategica\/\">consultoria estrat\u00e8gica de m\u00e0rqueting i comunicaci\u00f3 de Marficom<\/a> m&#8217;interessa entendre qu\u00e8 espera el client que passi despr\u00e9s d&#8217;estrenar el web. Si el que vol \u00e9s rebre m\u00e9s sol\u00b7licituds, m&#8217;interessa quantes en rep ara i de quin tipus. Si vol que els seus comercials puguin ensenyar projectes sense rec\u00f3rrer a un PDF de 28 megues, ja tenim una altra feina entre mans.<\/p>\n<h2>Com provar la teva proposta de valor amb un pressupost real<\/h2>\n<p>Obre l&#8217;\u00faltim pressupost que hagis enviat i busca el primer lloc on s&#8217;entengui qu\u00e8 podr\u00e0 fer el teu client quan acabi la feina. Si per trobar-lo cal arribar a la quarta p\u00e0gina, prova d&#8217;escriure-ho a dalt de tot.<\/p>\n<p>Per treure aquesta primera frase, hi ha una pregunta que m&#8217;agrada m\u00e9s que \u00abqu\u00e8 necessites?\u00bb. \u00c9s \u00abqu\u00e8 hauria de passar perqu\u00e8, d&#8217;aqu\u00ed a sis mesos, diguis que ha valgut la pena?\u00bb.<\/p>\n<p>Potser et diu que vol deixar d&#8217;explicar per tel\u00e8fon si treballeu amb empreses de la seva mida. O que vol poder enviar a un client un enlla\u00e7 amb tres projectes semblants al seu. Aqu\u00ed ja tens material per escriure la proposta i per decidir qu\u00e8 val la pena pressupostar.<\/p>\n<p>I si al final eren dos forats per penjar un quadre, potser el millor pressupost de trepants \u00e9s el que t&#8217;estalvies. El ferreter et ven un ganxo i tu ja saps a qui preguntar\u00e0s el dia que hagis de muntar una cuina.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-22067 aligncenter\" src=\"https:\/\/marficom.com\/wp-content\/uploads\/2026\/11\/valor-300x169.webp\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/marficom.com\/wp-content\/uploads\/2026\/11\/valor-300x169.webp 300w, https:\/\/marficom.com\/wp-content\/uploads\/2026\/11\/valor-768x432.webp 768w, https:\/\/marficom.com\/wp-content\/uploads\/2026\/11\/valor-550x310.webp 550w, https:\/\/marficom.com\/wp-content\/uploads\/2026\/11\/valor-1536x864.webp 1536w, https:\/\/marficom.com\/wp-content\/uploads\/2026\/11\/valor-700x394.webp 700w, https:\/\/marficom.com\/wp-content\/uploads\/2026\/11\/valor-1200x675.webp 1200w, https:\/\/marficom.com\/wp-content\/uploads\/2026\/11\/valor.webp 1672w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagina que entres en una ferreteria, assenyales un trepant i el ferreter et pregunta quants forats far\u00e0s: \u00abDos. B\u00e9, tres si el primer em queda tort\u00bb. Amb aquesta resposta, potser [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1416,1428],"tags":[],"class_list":["post-22071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La proposta de valor del forat n\u00famero 37 - Marficom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marficom.com\/ca\/proposta-valor-forat-numero-37\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La proposta de valor del forat n\u00famero 37 - Marficom\" \/>\n<meta property=\"og:description\" content=\"Imagina que entres en una ferreteria, assenyales un trepant i el ferreter et pregunta quants forats far\u00e0s: \u00abDos. 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